DEDALO · MARKET STUDY · TULUM, QUINTANA ROO · ES

Tulum

Zone market study · Tulum, Quintana Roo

Tulum holds 45 active listings and its square metre is asked at +6% above the Tulum median.

Cut-off date
2026-08-25
Sample
45 active listings
Comparables with m²
983
Confidence
High
Engine
DEDALO nightly tracking
Contents
  1. 01Executive summary
  2. 02Market context · official data
  3. 03List-price distribution
  4. 04Value per m²: the zone vs Tulum
  5. 05Price vs size and the fair-value band
  6. 06How far each price sits from fair value
  7. 07Bedroom mix
  8. 08Ticket segmentation
  9. 09Competitive position across zones
  10. 10Short-term rental seasonality · 12 months
  11. 11Opportunities flagged by the engine
  12. 12Entry comparables (8 most accessible)
  13. 13Official documents — free
  14. 14Methodology, scope and limits
  15. 15FAQ
  16. 16About this document
45Active today
$3,107Median USD/m²
$628KMedian price
$409K–$1.1MCore ticket (P25–P75)
12%Of Tulum inventory
HighSample confidence · 983 active comparables
46 dDays on market (median)
17.8%Cut their price (30 d)

01Executive summary

+6%
Zone premium vs Tulum median
$3,107/m² vs $2,941/m² · 983 comparables

02Market context · official data

PRICE APPRECIATION
+9.8%
Quintana Roo · annual (SHF official index)
HOTEL OCCUPANCY
53.3%
Riviera Maya · -14.2 pts YoY (DATATUR)
TULUM AIRPORT
-44.8%
passengers · annual (AFAC)
PESO (USD/MXN)
$16.947
12-mo: -9.1% (weaker peso = cheaper in USD)
HOUSING FINANCE
+62.9%
Tulum · YTD vs prior year (SNIIV)

Macro backdrop — same for the whole Riviera Maya, not zone-specific: official price appreciation (SHF), tourism demand (airports and hotel occupancy), housing finance and FX. Government and market sources, dated.

03List-price distribution

583267112MED $628K$105K$6.9M

Across 1088 active list prices. Dashed line: median $628K.

04Value per m²: the zone vs Tulum

TULUM$3,107/m²$2K$7KTULUM$2,941/m²$2K$5K

$/m² percentiles (P10–P90; box P25–P75; dot = median). Zone: 983 listings with size · Tulum: 7075.

05Price vs size and the fair-value band

$528K$1.1M$1.6M645 m²0

983 listings with price and size. Dashed band: zone $/m² P25–P75 (the range the engine deems “fair”). Green dots sit below the band. Axes are clipped at the 92nd percentile so the cloud stays legible: 20 listings with extreme price or size fall outside the frame (they still count in every statistic).

06How far each price sits from fair value

FAIR VALUE172<-30%20%82-30 a -20%9%86-20 a -10%10%92-10 a 0%10%670 a +10%8%40+10 a +20%5%39+20 a +30%4%301>+30%34%BELOW RANGEINSIDE RANGEABOVE RANGE

Distribution of the 879 zone listings with a computable fair value, by how far the list price sits from the center of its own AVM range. 49% falls inside its fair-value range, 17% below and 34% above. Each bar counts listings, not money.

07Bedroom mix

961 BDMED $219K1602 BDMED $465K1983 BDMED $667K2334+ BDMED $1.1M

Active listings and median price by bedroom count (listings with data only).

08Ticket segmentation

15%19%39%28%<$250K · 158$250–500K · 203$500K–1M · 419≥$1M · 308

Share of active inventory by list-price range.

09Competitive position across zones

TANKAH–SOLIMAN$6,433REGIÓN 8$3,199ALDEA ZAMÁ$3,154REGIÓN 15$2,895TULUM CENTRO$2,804LA VELETA$2,789CENTRO$2,779REGIÓN 10$2,612REGIÓN 11$2,120HOLISTIKA–TUMB$1,718TULUM$114

Median $/m² per Tulum zone with an honest sample (≥8 comparables). This study’s zone in gold.

10Short-term rental seasonality · 12 months

18%36%55%73%$84$168TROUGH 22%PEAK 39%AUG2025SEPOCTNOVDECJAN2026FEBMARAPRMAYJUNJULOCCUPANCY (P25–P75 · MEDIANA)RATE/NIGHT (USD, EJE DER.)

Monthly occupancy of the Tulum short-term rental market, last 12 months (source: AirROI, as of 2026-08-25). The gold band is the P25–P75 range across listings; the solid line is the median. The dashed green line is the median nightly rate (right axis). This is CITY-level data —between 8,353 and 10,164 active listings depending on the month—, not zone-level: use it to read seasonality, not to value a specific property.

11Opportunities flagged by the engine

ListingZone / specsList price$/m²Fair range (AVM)Δ vs center
A brand new contemporary home in a premier location Tulum · 3 bd · 257 m² $499,789 $1,945 $516K–$1M -35%
Le Reve Cenote 2 Bedroom Penthouse Tulum · 2 bd · 190 m² $436,981 $2,300 $449K–$895K -35%
Modern 3 bedroom penthouse with luxury amenities and Tulum · — bd · 294 m² $717,060 $2,439 $734K–$1.5M -35%
New luxury villa for sale near the tulum ruins Tulum · 4 bd · 370 m² $688,059 $1,860 $749K–$1.4M -35%
Central Park Lagunas Studio Penthouse Tulum · 1 bd · 70 m² $160,000 $2,286 $170K–$319K -35%
Casa Natura 2 Bedroom Condo Tulum · 2 bd · 186 m² $431,563 $2,320 $439K–$876K -34%

Active listings priced below the fair-value range of their zone comparables (AVM with 304 active zone comparables). Raw land (lots) excluded: a different product class. List prices, not closing prices — always verify on site. Not investment advice.

12Entry comparables (8 most accessible)

ListingBdPrice$/m²
Seremonia Studio Condo RM Group 134 $75,000$2,206
Zek 1 Bedroom Condo RM Group 140 $84,077$2,102
House · 40 m² · Tulum RM Group n/d40 $84,077$2,102
Ameli Condos RM Group n/d50 $97,500$1,950
The Elle 1 Bedroom Condo RM Group 157 $99,000$1,737
Central Park Lagunas Studio Condo RM Group 137 $99,000$2,676
Kateen Studio Condo RM Group 136 $99,450$2,763
Eterna Condos RM Group n/d32 $104,557$3,267

13Official documents — free

The two documents every serious investor checks before buying in Tulum: the Urban Development Plan (PDU 2008) with land uses, densities and height limits, plus the Cancún–Tulum ecological zoning (POET). KML format for Google Earth.

14Methodology, scope and limits

Source & cut-off. Public for-sale listings tracked by DEDALO’s nightly engine (as of 2026-08-25). USD list prices; not closing prices.

Fair value (AVM). Median $/m² of same-zone active comparables, ALWAYS expressed as a range (P25–P75) with a confidence level based on comparable count. Open methodology at /metodologia.html.

Days on market and price cuts. Published from this cut-off onward, computed from the engine’s own history: days since we first saw the listing, and the share of zone listings with at least one price cut in the last 30 days. Nightly tracking started in July 2026, so the median days figure is bounded by the observation window and will grow as history accumulates: today it is a floor, not the final number.

What we do NOT publish yet. 30-day absorption and 90-day trend need more history than we have: they will publish as it accumulates — we’d rather say “not yet” than invent a number.

Conflict of interest, disclosed. DEDALO is operated by a local developer. That is why every calculation uses open methodology and the data shows even when it favors no one.

15FAQ

How many properties are for sale in Tulum?
We currently track 45 active listings in Tulum, refreshed nightly.

What is the price per m² in Tulum?
The current median is $3,107 USD/m² (core range $2,237–$4,716) across 983 active comparables with registered size.

How do you calculate fair value?
Median $/m² of same-zone active comparables, always as a range with a confidence level. Open methodology at /metodologia.html.

16About this document

Document generated automatically by the DEDALO engine on 2026-08-25 from 45 active Tulum listings and 983 comparables with registered size (confidence high). USD list prices, not closing prices. DEDALO is operated by a local developer: that is why the methodology is open and we also publish the data that does not suit us. Not investment advice, nor a legally valid appraisal.

Want this study applied to a specific property?

Request the valuation report: real zone comparables, fair-value range and the engine’s read. Free, no strings.

⊹ See the 45 listings on the live map

aidedalo.com/zona/tulum

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