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DEDALO · MARKET STUDY · TULUM, QUINTANA ROO · ES

Región 8

Zone market study · Tulum, Quintana Roo

Región 8 holds 327 active listings and its square metre is asked at +8% above the Tulum median.

Cut-off date
2026-09-12
Sample
327 active listings
Comparables with m²
193
Confidence
High
Engine
DEDALO nightly tracking
Contents
  1. 01Executive summary
  2. 02Market context · official data
  3. 03List-price distribution
  4. 04Value per m²: the zone vs Tulum
  5. 05Price vs size and the fair-value band
  6. 06How far each price sits from fair value
  7. 07Bedroom mix
  8. 08Ticket segmentation
  9. 09Competitive position across zones
  10. 10Short-term rentals in this zone
  11. 11Short-term rental seasonality · 12 months
  12. 12Opportunities flagged by the engine
  13. 13Entry comparables (8 most accessible)
  14. 14Official documents — free
  15. 15Methodology, scope and limits
  16. 16FAQ
  17. 17About this document
327Active today
$3,171Median USD/m²
$293KMedian price
$194K–$561KCore ticket (P25–P75)
4%Of Tulum inventory
HighSample confidence · 193 active comparables
61 dDays on market (median)
1.2%Cut their price (30 d)

01Executive summary

+8%
Zone premium vs Tulum median
$3,171/m² vs $2,941/m² · 193 comparables

02Market context · official data

PRICE APPRECIATION
+9.8%
Quintana Roo · annual (SHF official index)
HOTEL OCCUPANCY
53.3%
Riviera Maya · -14.2 pts YoY (DATATUR)
TULUM AIRPORT
-35.5%
passengers · annual (AFAC)
PESO (USD/MXN)
$16.977
12-mo: -8.9% (weaker peso = cheaper in USD)
HOUSING FINANCE
+55.6%
Tulum · YTD vs prior year (SNIIV)

Macro backdrop — same for the whole Riviera Maya, not zone-specific: official price appreciation (SHF), tourism demand (airports and hotel occupancy), housing finance and FX. Government and market sources, dated.

03List-price distribution

23356MED $293K$106K$4.2M

Across 339 active list prices. Dashed line: median $293K.

04Value per m²: the zone vs Tulum

REGIÓN 8$3,171/m²$2K$5KTULUM$2,941/m²$2K$5K

$/m² percentiles (P10–P90; box P25–P75; dot = median). Zone: 193 listings with size · Tulum: 6945.

05Price vs size and the fair-value band

$367K$734K$1.1M583 m²0

193 listings with price and size. Dashed band: zone $/m² P25–P75 (the range the engine deems “fair”). Green dots sit below the band. Axes are clipped at the 92nd percentile so the cloud stays legible: 21 listings with extreme price or size fall outside the frame (they still count in every statistic).

06How far each price sits from fair value

FAIR VALUE14<-30%8%6-30 a -20%3%32-20 a -10%18%36-10 a 0%21%270 a +10%15%19+10 a +20%11%12+20 a +30%7%29>+30%17%BELOW RANGEINSIDE RANGEABOVE RANGE

Distribution of the 175 zone listings with a computable fair value, by how far the list price sits from the center of its own AVM range. 45% falls inside its fair-value range, 25% below and 31% above. Each bar counts listings, not money.

07Bedroom mix

761 BDMED $186K912 BDMED $280K453 BDMED $467K404+ BDMED $1.1M

Active listings and median price by bedroom count (listings with data only).

08Ticket segmentation

40%31%16%13%<$250K · 137$250–500K · 106$500K–1M · 53≥$1M · 43

Share of active inventory by list-price range.

09Competitive position across zones

TANKAH–SOLIMAN$6,626REGIÓN 8$3,221ALDEA ZAMÁ$3,157REGIÓN 15$2,898LA VELETA$2,813CENTRO$2,811TULUM CENTRO$2,766REGIÓN 10$2,612REGIÓN 11$2,168HOLISTIKA–TUMB$2,080TULUM$1,854

Median $/m² per Tulum zone with an honest sample (≥8 comparables). This study’s zone in gold.

10Short-term rentals in this zone

$1502 BD≈$17K/yr

Median nightly rate (USD) across 14 active Airbnb rentals inside Región 8, by bedrooms, as of 2026-09-12. Estimated annual income uses Tulum market occupancy (31%, AirROI) — directional, before operating costs. Sources: airbnb.mx (explicit-date rates, fees included) + AirROI (market occupancy).

11Short-term rental seasonality · 12 months

18%36%55%73%$84$169TROUGH 21%PEAK 39%AUG2025SEPOCTNOVDECJAN2026FEBMARAPRMAYJUNJULOCCUPANCY (P25–P75 · MEDIANA)RATE/NIGHT (USD, EJE DER.)

Monthly occupancy of the Tulum short-term rental market, last 12 months (source: AirROI, as of 2026-09-08). The gold band is the P25–P75 range across listings; the solid line is the median. The dashed green line is the median nightly rate (right axis). This is CITY-level data —between 8,353 and 10,164 active listings depending on the month—, not zone-level: use it to read seasonality, not to value a specific property.

12Opportunities flagged by the engine

ListingZone / specsList price$/m²Fair range (AVM)Δ vs center
Casa en construcción en Tulum, ¡invierte ya! Región 8 · 5 bd · 588 m² $1,240,418 $2,110 $1.4M–$2.4M -35%
Twolum 5 Bedroom Villa, Tulum, Mexico 77760 Región 8 · 5 bd · 502 m² $1,100,000 $2,191 $1.2M–$2M -32%
Lujoso departamento en Tulum con amenidades Región 8 · 2 bd · 132 m² $288,140 $2,183 $379K–$463K -32%
Twolum 3 Bedroom Villa, Tulum, Mexico 77760 Región 8 · 3 bd · 307 m² $650,000 $2,117 $822K–$1.1M -31%
Calle 65 Sur, Tulum, Quintana Roo 77765 Región 8 · 2 bd · 83 m² $190,000 $2,289 $234K–$316K -31%
Quintana Roo, Tulum, Tulum Centro, Tulum Centro, Qui Región 8 · 2 bd · 74 m² $170,164 $2,300 $208K–$281K -30%

Active listings priced below the fair-value range of their zone comparables (AVM with 12 active zone comparables). Raw land (lots) excluded: a different product class. List prices, not closing prices — always verify on site. Not investment advice.

13Entry comparables (8 most accessible)

ListingBdPrice$/m²
Departamento en Venta en Tulum Centro Lamudi 128 $76,412$2,729
Condominio en Tulum rodeado de jungla y amenidades Monopolio 260 $85,656$1,428
Oportunidad en Tulum: Estudio con Plunge Pool Monopolio 147 $94,680$2,014
Estudio en Tulum: ¡Tu paraíso te espera! Monopolio 142 $105,540$2,513
Departamento en Venta en Tulum Centro Lamudi 132 $105,882$3,309
Departamento en Venta en Tulum Centro Lamudi 141 $111,765$2,726
Estudio en Venta en Tulum Centro Lamudi 137 $117,647$3,180
Calle 65 Sur, Tulum, Quintana Roo 77765 Realtor 133 $125,735$3,810

14Official documents — free

The two documents every serious investor checks before buying in Tulum: the Urban Development Plan (PDU 2008) with land uses, densities and height limits, plus the Cancún–Tulum ecological zoning (POET). KML format for Google Earth.

15Methodology, scope and limits

Source & cut-off. Public for-sale listings tracked by DEDALO’s nightly engine (as of 2026-09-12). USD list prices; not closing prices.

Fair value (AVM). Median $/m² of same-zone active comparables, ALWAYS expressed as a range (P25–P75) with a confidence level based on comparable count. Open methodology at /metodologia.html.

Days on market and price cuts. Published from this cut-off onward, computed from the engine’s own history: days since we first saw the listing, and the share of zone listings with at least one price cut in the last 30 days. Nightly tracking started in July 2026, so the median days figure is bounded by the observation window and will grow as history accumulates: today it is a floor, not the final number.

What we do NOT publish yet. 30-day absorption and 90-day trend need more history than we have: they will publish as it accumulates — we’d rather say “not yet” than invent a number.

Conflict of interest, disclosed. DEDALO is operated by a local developer. That is why every calculation uses open methodology and the data shows even when it favors no one.

16FAQ

How many properties are for sale in Región 8?
We currently track 327 active listings in Región 8, refreshed nightly.

What is the price per m² in Región 8?
The current median is $3,171 USD/m² (core range $2,714–$3,810) across 193 active comparables with registered size.

How do you calculate fair value?
Median $/m² of same-zone active comparables, always as a range with a confidence level. Open methodology at /metodologia.html.

17About this document

Document generated automatically by the DEDALO engine on 2026-09-12 from 327 active Región 8 listings and 193 comparables with registered size (confidence high). USD list prices, not closing prices. DEDALO is operated by a local developer: that is why the methodology is open and we also publish the data that does not suit us. Not investment advice, nor a legally valid appraisal.

Want this study applied to a specific property?

Request the valuation report: real zone comparables, fair-value range and the engine’s read. Free, no strings.

⊹ See the 327 listings on the live map

aidedalo.com/zona/region-8

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