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DEDALO · MARKET STUDY · TULUM, QUINTANA ROO · ES

Región 15

Zone market study · Tulum, Quintana Roo

Región 15 holds 915 active listings and its square metre is asked at -4% below the Tulum median.

Cut-off date
2026-09-12
Sample
915 active listings
Comparables with m²
662
Confidence
High
Engine
DEDALO nightly tracking
Contents
  1. 01Executive summary
  2. 02Market context · official data
  3. 03List-price distribution
  4. 04Value per m²: the zone vs Tulum
  5. 05Price vs size and the fair-value band
  6. 06How far each price sits from fair value
  7. 07Bedroom mix
  8. 08Ticket segmentation
  9. 09Competitive position across zones
  10. 10Short-term rentals in this zone
  11. 11Short-term rental seasonality · 12 months
  12. 12Opportunities flagged by the engine
  13. 13Entry comparables (8 most accessible)
  14. 14Official documents — free
  15. 15Methodology, scope and limits
  16. 16FAQ
  17. 17About this document
915Active today
$2,814Median USD/m²
$248KMedian price
$165K–$468KCore ticket (P25–P75)
10%Of Tulum inventory
HighSample confidence · 662 active comparables
60 dDays on market (median)
1.6%Cut their price (30 d)

01Executive summary

-4%
Zone premium vs Tulum median
$2,814/m² vs $2,941/m² · 662 comparables

02Market context · official data

PRICE APPRECIATION
+9.8%
Quintana Roo · annual (SHF official index)
HOTEL OCCUPANCY
53.3%
Riviera Maya · -14.2 pts YoY (DATATUR)
TULUM AIRPORT
-35.5%
passengers · annual (AFAC)
PESO (USD/MXN)
$16.977
12-mo: -8.9% (weaker peso = cheaper in USD)
HOUSING FINANCE
+55.6%
Tulum · YTD vs prior year (SNIIV)

Macro backdrop — same for the whole Riviera Maya, not zone-specific: official price appreciation (SHF), tourism demand (airports and hotel occupancy), housing finance and FX. Government and market sources, dated.

03List-price distribution

53418496MED $248K$89K$2.4M

Across 947 active list prices. Dashed line: median $248K.

04Value per m²: the zone vs Tulum

REGIÓN 15$2,814/m²$1K$4KTULUM$2,941/m²$2K$5K

$/m² percentiles (P10–P90; box P25–P75; dot = median). Zone: 662 listings with size · Tulum: 6945.

05Price vs size and the fair-value band

$209K$419K$628K467 m²0

662 listings with price and size. Dashed band: zone $/m² P25–P75 (the range the engine deems “fair”). Green dots sit below the band. Axes are clipped at the 92nd percentile so the cloud stays legible: 25 listings with extreme price or size fall outside the frame (they still count in every statistic).

06How far each price sits from fair value

FAIR VALUE73<-30%12%59-30 a -20%10%77-20 a -10%13%74-10 a 0%12%640 a +10%11%74+10 a +20%12%60+20 a +30%10%113>+30%19%BELOW RANGEINSIDE RANGEABOVE RANGE

Distribution of the 594 zone listings with a computable fair value, by how far the list price sits from the center of its own AVM range. 49% falls inside its fair-value range, 21% below and 30% above. Each bar counts listings, not money.

07Bedroom mix

3201 BDMED $165K2072 BDMED $279K983 BDMED $470K1134+ BDMED $1M

Active listings and median price by bedroom count (listings with data only).

08Ticket segmentation

50%26%14%9%<$250K · 478$250–500K · 250$500K–1M · 130≥$1M · 89

Share of active inventory by list-price range.

09Competitive position across zones

TANKAH–SOLIMAN$6,626REGIÓN 8$3,221ALDEA ZAMÁ$3,157REGIÓN 15$2,898LA VELETA$2,813CENTRO$2,811TULUM CENTRO$2,766REGIÓN 10$2,612REGIÓN 11$2,168HOLISTIKA–TUMB$2,080TULUM$1,854

Median $/m² per Tulum zone with an honest sample (≥8 comparables). This study’s zone in gold.

10Short-term rentals in this zone

$541 BD≈$6K/yr$1132 BD≈$13K/yr$2223 BD≈$25K/yr$3394 BD≈$38K/yr$9185+ BD≈$104K/yr

Median nightly rate (USD) across 66 active Airbnb rentals inside Región 15, by bedrooms, as of 2026-09-12. Estimated annual income uses Tulum market occupancy (31%, AirROI) — directional, before operating costs. Sources: airbnb.mx (explicit-date rates, fees included) + AirROI (market occupancy).

11Short-term rental seasonality · 12 months

18%36%55%73%$84$169TROUGH 21%PEAK 39%AUG2025SEPOCTNOVDECJAN2026FEBMARAPRMAYJUNJULOCCUPANCY (P25–P75 · MEDIANA)RATE/NIGHT (USD, EJE DER.)

Monthly occupancy of the Tulum short-term rental market, last 12 months (source: AirROI, as of 2026-09-08). The gold band is the P25–P75 range across listings; the solid line is the median. The dashed green line is the median nightly rate (right axis). This is CITY-level data —between 8,353 and 10,164 active listings depending on the month—, not zone-level: use it to read seasonality, not to value a specific property.

12Opportunities flagged by the engine

ListingZone / specsList price$/m²Fair range (AVM)Δ vs center
Casa de 1 recámara en Región 15 Región 15 · 1 bd · 53 m² $99,900 $1,885 $121K–$182K -34%
Avenida Kukulkán, Region 15, Quintana Roo 77760 Región 15 · — bd · 48 m² $85,000 $1,771 $97K–$160K -34%
Penthouse en tulum modelo ketzaly up16 Región 15 · 2 bd · 188 m² $389,407 $2,071 $476K–$698K -34%
TOH Villa 4 Región 15 · 4 bd · 318 m² $469,000 $1,475 $554K–$852K -33%
Departamento en Venta en Tulum Centro Región 15 · 1 bd · 63 m² $132,294 $2,100 $161K–$233K -33%
OPORTUNIDAD BAJA DE PRECIO ESTUDIO PENT-HOUSE EN TUL Región 15 · 1 bd · 75 m² $159,038 $2,121 $191K–$277K -32%

Active listings priced below the fair-value range of their zone comparables (AVM with 246 active zone comparables). Raw land (lots) excluded: a different product class. List prices, not closing prices — always verify on site. Not investment advice.

13Entry comparables (8 most accessible)

ListingBdPrice$/m²
Casa de 1 recámara en Región 15 Realtor 150 $72,900$1,458
Departamento en Venta en Tulum Centro Lamudi 150 $76,471$1,529
C. 29 Pte. 29, 77765 Tulum, Q.R., Mexico, Tulum, Quintan Realtor 150 $76,927$1,539
Reverence – Studio Jacuzzi Tulum Real Estate 132 $82,950$2,592
Avenida Kukulkán, Region 15, Quintana Roo 77760 Realtor n/d48 $85,000$1,771
C. 29 Pte., Tulum, Quintana Roo 77765 Realtor 165 $85,000$1,308
Calle 17 Poniente Realtor 126 $85,000$3,269
Departamento en Venta en Tulum Centro Lamudi n/d50 $85,294$1,706

14Official documents — free

The two documents every serious investor checks before buying in Tulum: the Urban Development Plan (PDU 2008) with land uses, densities and height limits, plus the Cancún–Tulum ecological zoning (POET). KML format for Google Earth.

15Methodology, scope and limits

Source & cut-off. Public for-sale listings tracked by DEDALO’s nightly engine (as of 2026-09-12). USD list prices; not closing prices.

Fair value (AVM). Median $/m² of same-zone active comparables, ALWAYS expressed as a range (P25–P75) with a confidence level based on comparable count. Open methodology at /metodologia.html.

Days on market and price cuts. Published from this cut-off onward, computed from the engine’s own history: days since we first saw the listing, and the share of zone listings with at least one price cut in the last 30 days. Nightly tracking started in July 2026, so the median days figure is bounded by the observation window and will grow as history accumulates: today it is a floor, not the final number.

What we do NOT publish yet. 30-day absorption and 90-day trend need more history than we have: they will publish as it accumulates — we’d rather say “not yet” than invent a number.

Conflict of interest, disclosed. DEDALO is operated by a local developer. That is why every calculation uses open methodology and the data shows even when it favors no one.

16FAQ

How many properties are for sale in Región 15?
We currently track 915 active listings in Región 15, refreshed nightly.

What is the price per m² in Región 15?
The current median is $2,814 USD/m² (core range $2,170–$3,540) across 662 active comparables with registered size.

How do you calculate fair value?
Median $/m² of same-zone active comparables, always as a range with a confidence level. Open methodology at /metodologia.html.

17About this document

Document generated automatically by the DEDALO engine on 2026-09-12 from 915 active Región 15 listings and 662 comparables with registered size (confidence high). USD list prices, not closing prices. DEDALO is operated by a local developer: that is why the methodology is open and we also publish the data that does not suit us. Not investment advice, nor a legally valid appraisal.

Want this study applied to a specific property?

Request the valuation report: real zone comparables, fair-value range and the engine’s read. Free, no strings.

⊹ See the 915 listings on the live map

aidedalo.com/zona/region-15

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