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DEDALO · MARKET STUDY · TULUM, QUINTANA ROO · ES

Región 11

Zone market study · Tulum, Quintana Roo

Región 11 holds 350 active listings and its square metre is asked at -26% below the Tulum median.

Cut-off date
2026-09-12
Sample
350 active listings
Comparables with m²
221
Confidence
High
Engine
DEDALO nightly tracking
Contents
  1. 01Executive summary
  2. 02Market context · official data
  3. 03List-price distribution
  4. 04Value per m²: the zone vs Tulum
  5. 05Price vs size and the fair-value band
  6. 06How far each price sits from fair value
  7. 07Bedroom mix
  8. 08Ticket segmentation
  9. 09Competitive position across zones
  10. 10Short-term rentals in this zone
  11. 11Short-term rental seasonality · 12 months
  12. 12Opportunities flagged by the engine
  13. 13Entry comparables (8 most accessible)
  14. 14Official documents — free
  15. 15Methodology, scope and limits
  16. 16FAQ
  17. 17About this document
350Active today
$2,164Median USD/m²
$262KMedian price
$162K–$406KCore ticket (P25–P75)
4%Of Tulum inventory
HighSample confidence · 221 active comparables
60 dDays on market (median)
2.6%Cut their price (30 d)

01Executive summary

-26%
Zone premium vs Tulum median
$2,164/m² vs $2,941/m² · 221 comparables

02Market context · official data

PRICE APPRECIATION
+9.8%
Quintana Roo · annual (SHF official index)
HOTEL OCCUPANCY
53.3%
Riviera Maya · -14.2 pts YoY (DATATUR)
TULUM AIRPORT
-35.5%
passengers · annual (AFAC)
PESO (USD/MXN)
$16.977
12-mo: -8.9% (weaker peso = cheaper in USD)
HOUSING FINANCE
+55.6%
Tulum · YTD vs prior year (SNIIV)

Macro backdrop — same for the whole Riviera Maya, not zone-specific: official price appreciation (SHF), tourism demand (airports and hotel occupancy), housing finance and FX. Government and market sources, dated.

03List-price distribution

19310126MED $262K$75K$2.5M

Across 360 active list prices. Dashed line: median $262K.

04Value per m²: the zone vs Tulum

REGIÓN 11$2,164/m²$1K$4KTULUM$2,941/m²$2K$5K

$/m² percentiles (P10–P90; box P25–P75; dot = median). Zone: 221 listings with size · Tulum: 6945.

05Price vs size and the fair-value band

$164K$328K$492K280 m²0

221 listings with price and size. Dashed band: zone $/m² P25–P75 (the range the engine deems “fair”). Green dots sit below the band. Axes are clipped at the 92nd percentile so the cloud stays legible: 27 listings with extreme price or size fall outside the frame (they still count in every statistic).

06How far each price sits from fair value

FAIR VALUE22<-30%11%19-30 a -20%9%23-20 a -10%11%25-10 a 0%12%250 a +10%12%22+10 a +20%11%15+20 a +30%7%54>+30%26%BELOW RANGEINSIDE RANGEABOVE RANGE

Distribution of the 205 zone listings with a computable fair value, by how far the list price sits from the center of its own AVM range. 51% falls inside its fair-value range, 19% below and 31% above. Each bar counts listings, not money.

07Bedroom mix

761 BDMED $156K902 BDMED $206K803 BDMED $330K364+ BDMED $559K

Active listings and median price by bedroom count (listings with data only).

08Ticket segmentation

48%35%9%8%<$250K · 173$250–500K · 126$500K–1M · 33≥$1M · 28

Share of active inventory by list-price range.

09Competitive position across zones

TANKAH–SOLIMAN$6,626REGIÓN 8$3,221ALDEA ZAMÁ$3,157REGIÓN 15$2,898LA VELETA$2,813CENTRO$2,811TULUM CENTRO$2,766REGIÓN 10$2,612REGIÓN 11$2,168HOLISTIKA–TUMB$2,080TULUM$1,854

Median $/m² per Tulum zone with an honest sample (≥8 comparables). This study’s zone in gold.

10Short-term rentals in this zone

$711 BD≈$8K/yr$1923 BD≈$22K/yr$2604 BD≈$29K/yr

Median nightly rate (USD) across 28 active Airbnb rentals inside Región 11, by bedrooms, as of 2026-09-12. Estimated annual income uses Tulum market occupancy (31%, AirROI) — directional, before operating costs. Sources: airbnb.mx (explicit-date rates, fees included) + AirROI (market occupancy).

11Short-term rental seasonality · 12 months

18%36%55%73%$84$169TROUGH 21%PEAK 39%AUG2025SEPOCTNOVDECJAN2026FEBMARAPRMAYJUNJULOCCUPANCY (P25–P75 · MEDIANA)RATE/NIGHT (USD, EJE DER.)

Monthly occupancy of the Tulum short-term rental market, last 12 months (source: AirROI, as of 2026-09-08). The gold band is the P25–P75 range across listings; the solid line is the median. The dashed green line is the median nightly rate (right axis). This is CITY-level data —between 8,353 and 10,164 active listings depending on the month—, not zone-level: use it to read seasonality, not to value a specific property.

12Opportunities flagged by the engine

ListingZone / specsList price$/m²Fair range (AVM)Δ vs center
Oasis de lujo en la selva de Tulum Región 11 · 2 bd · 147 m² $203,579 $1,385 $235K–$380K -34%
Casa de ensueño en Aldea Savia, Tulum 🌴✨ Región 11 · 3 bd · 237 m² $305,610 $1,289 $355K–$551K -33%
Vive en el Paraíso de la Selva Maya Región 11 · 2 bd · 141 m² $200,302 $1,421 $225K–$365K -32%
Vive el lujo en Aldea Savia, Tulum Región 11 · 2 bd · 105 m² $150,472 $1,433 $168K–$272K -32%
Departamento en Venta en Tulum Centro Región 11 · 2 bd · 96 m² $149,941 $1,562 $178K–$255K -31%
Casa lock-off con alberca y rooftop en Tulum Región 11 · 4 bd · 300 m² $405,841 $1,353 $474K–$687K -30%

Active listings priced below the fair-value range of their zone comparables (AVM with 110 active zone comparables). Raw land (lots) excluded: a different product class. List prices, not closing prices — always verify on site. Not investment advice.

13Entry comparables (8 most accessible)

ListingBdPrice$/m²
Quintana Roo, Tulum, Tulum Centro, Tulum Centro, Quintan Realtor 138 $68,866$1,812
Quintana Roo, Tulum, Tulum Centro, Tulum Centro, Quintan Realtor 127 $75,798$2,807
Departamento en Venta en Pueblo Tulum Lamudi 127 $76,588$2,837
Departamento en Venta en Pueblo Tulum Lamudi 142 $76,706$1,826
Tulum, Tulum, Quintana Roo Realtor 143 $76,819$1,786
Quintana Roo, Tulum, Tulum, Tulum, Quintana Roo Realtor 127 $76,853$2,846
Quintana Roo, Tulum, Tulum Centro, Tulum Centro, Quintan Realtor 143 $76,971$1,790
Departamento en Venta en Pueblo Tulum Lamudi 140 $81,440$2,036

14Official documents — free

The two documents every serious investor checks before buying in Tulum: the Urban Development Plan (PDU 2008) with land uses, densities and height limits, plus the Cancún–Tulum ecological zoning (POET). KML format for Google Earth.

15Methodology, scope and limits

Source & cut-off. Public for-sale listings tracked by DEDALO’s nightly engine (as of 2026-09-12). USD list prices; not closing prices.

Fair value (AVM). Median $/m² of same-zone active comparables, ALWAYS expressed as a range (P25–P75) with a confidence level based on comparable count. Open methodology at /metodologia.html.

Days on market and price cuts. Published from this cut-off onward, computed from the engine’s own history: days since we first saw the listing, and the share of zone listings with at least one price cut in the last 30 days. Nightly tracking started in July 2026, so the median days figure is bounded by the observation window and will grow as history accumulates: today it is a floor, not the final number.

What we do NOT publish yet. 30-day absorption and 90-day trend need more history than we have: they will publish as it accumulates — we’d rather say “not yet” than invent a number.

Conflict of interest, disclosed. DEDALO is operated by a local developer. That is why every calculation uses open methodology and the data shows even when it favors no one.

16FAQ

How many properties are for sale in Región 11?
We currently track 350 active listings in Región 11, refreshed nightly.

What is the price per m² in Región 11?
The current median is $2,164 USD/m² (core range $1,742–$2,798) across 221 active comparables with registered size.

How do you calculate fair value?
Median $/m² of same-zone active comparables, always as a range with a confidence level. Open methodology at /metodologia.html.

17About this document

Document generated automatically by the DEDALO engine on 2026-09-12 from 350 active Región 11 listings and 221 comparables with registered size (confidence high). USD list prices, not closing prices. DEDALO is operated by a local developer: that is why the methodology is open and we also publish the data that does not suit us. Not investment advice, nor a legally valid appraisal.

Want this study applied to a specific property?

Request the valuation report: real zone comparables, fair-value range and the engine’s read. Free, no strings.

⊹ See the 350 listings on the live map

aidedalo.com/zona/region-11

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