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DEDALO · MARKET STUDY · TULUM, QUINTANA ROO · ES

Región 10

Zone market study · Tulum, Quintana Roo

Región 10 holds 109 active listings and its square metre is asked at -13% below the Tulum median.

Cut-off date
2026-09-12
Sample
109 active listings
Comparables with m²
55
Confidence
High
Engine
DEDALO nightly tracking
Contents
  1. 01Executive summary
  2. 02Market context · official data
  3. 03List-price distribution
  4. 04Value per m²: the zone vs Tulum
  5. 05Price vs size and the fair-value band
  6. 06How far each price sits from fair value
  7. 07Bedroom mix
  8. 08Ticket segmentation
  9. 09Competitive position across zones
  10. 10Short-term rental seasonality · 12 months
  11. 11Opportunities flagged by the engine
  12. 12Entry comparables (8 most accessible)
  13. 13Official documents — free
  14. 14Methodology, scope and limits
  15. 15FAQ
  16. 16About this document
109Active today
$2,563Median USD/m²
$380KMedian price
$249K–$538KCore ticket (P25–P75)
1%Of Tulum inventory
HighSample confidence · 55 active comparables
61 dDays on market (median)
2.8%Cut their price (30 d)

01Executive summary

-13%
Zone premium vs Tulum median
$2,563/m² vs $2,941/m² · 55 comparables

02Market context · official data

PRICE APPRECIATION
+9.8%
Quintana Roo · annual (SHF official index)
HOTEL OCCUPANCY
53.3%
Riviera Maya · -14.2 pts YoY (DATATUR)
TULUM AIRPORT
-35.5%
passengers · annual (AFAC)
PESO (USD/MXN)
$16.977
12-mo: -8.9% (weaker peso = cheaper in USD)
HOUSING FINANCE
+55.6%
Tulum · YTD vs prior year (SNIIV)

Macro backdrop — same for the whole Riviera Maya, not zone-specific: official price appreciation (SHF), tourism demand (airports and hotel occupancy), housing finance and FX. Government and market sources, dated.

03List-price distribution

23311914104MED $380K$86K$1.8M

Across 109 active list prices. Dashed line: median $380K.

04Value per m²: the zone vs Tulum

REGIÓN 10$2,563/m²$2K$4KTULUM$2,941/m²$2K$5K

$/m² percentiles (P10–P90; box P25–P75; dot = median). Zone: 55 listings with size · Tulum: 6945.

05Price vs size and the fair-value band

$263K$526K$788K476 m²0

55 listings with price and size. Dashed band: zone $/m² P25–P75 (the range the engine deems “fair”). Green dots sit below the band. Axes are clipped at the 92nd percentile so the cloud stays legible: 7 listings with extreme price or size fall outside the frame (they still count in every statistic).

06How far each price sits from fair value

FAIR VALUE4<-30%8%6-30 a -20%12%3-20 a -10%6%9-10 a 0%18%50 a +10%10%8+10 a +20%16%3+20 a +30%6%12>+30%24%BELOW RANGEINSIDE RANGEABOVE RANGE

Distribution of the 50 zone listings with a computable fair value, by how far the list price sits from the center of its own AVM range. 44% falls inside its fair-value range, 22% below and 34% above. Each bar counts listings, not money.

07Bedroom mix

151 BDMED $191K282 BDMED $295K213 BDMED $506K204+ BDMED $730K

Active listings and median price by bedroom count (listings with data only).

08Ticket segmentation

26%39%26%9%<$250K · 28$250–500K · 43$500K–1M · 28≥$1M · 10

Share of active inventory by list-price range.

09Competitive position across zones

TANKAH–SOLIMAN$6,626REGIÓN 8$3,221ALDEA ZAMÁ$3,157REGIÓN 15$2,898LA VELETA$2,813CENTRO$2,811TULUM CENTRO$2,766REGIÓN 10$2,612REGIÓN 11$2,168HOLISTIKA–TUMB$2,080TULUM$1,854

Median $/m² per Tulum zone with an honest sample (≥8 comparables). This study’s zone in gold.

10Short-term rental seasonality · 12 months

18%36%55%73%$84$169TROUGH 21%PEAK 39%AUG2025SEPOCTNOVDECJAN2026FEBMARAPRMAYJUNJULOCCUPANCY (P25–P75 · MEDIANA)RATE/NIGHT (USD, EJE DER.)

Monthly occupancy of the Tulum short-term rental market, last 12 months (source: AirROI, as of 2026-09-08). The gold band is the P25–P75 range across listings; the solid line is the median. The dashed green line is the median nightly rate (right axis). This is CITY-level data —between 8,353 and 10,164 active listings depending on the month—, not zone-level: use it to read seasonality, not to value a specific property.

11Opportunities flagged by the engine

ListingZone / specsList price$/m²Fair range (AVM)Δ vs center
Casa de 1 recámara en Región 10 Región 10 · 1 bd · 88 m² $211,309 $2,401 $240K–$377K -32%
Unnamed Road, Tulum, Quintana Roo 77762 Región 10 · 1 bd · 67 m² $162,667 $2,428 $183K–$287K -31%
Villa en Venta en Tulum Centro Región 10 · 4 bd · 320 m² $529,118 $1,653 $656K–$830K -29%
Villa de lujo con rooftop y dos piscinas en Tulum Región 10 · 4 bd · 320 m² $531,362 $1,661 $656K–$830K -28%
Lujo y naturaleza en Tulum: ¡tu paraíso! Región 10 · 3 bd · 197 m² $349,131 $1,772 $404K–$571K -28%
Villa privada con piscina en Tulum, ¡oportunidad úni Región 10 · 2 bd · 113 m² $260,108 $2,302 $271K–$429K -26%

Active listings priced below the fair-value range of their zone comparables (AVM with 18 active zone comparables). Raw land (lots) excluded: a different product class. List prices, not closing prices — always verify on site. Not investment advice.

12Entry comparables (8 most accessible)

ListingBdPrice$/m²
Inversión Premium en Ocean Tulum ¡Últimas Unidades! Monopolio 136 $134,043$3,723
Inversión Premium en Ocean Tulum ¡No te lo pierdas! Monopolio 136 $134,778$3,744
Casa de 1 recámara en Región 10 Realtor 128 $140,000$5,000
Calle Bella, Tulum, Quintana Roo 77762 Realtor 136 $143,840$3,996
Casa en Región 10 Realtor n/d30 $149,000$4,967
Casa de 1 recámara en Región 10 Realtor 178 $153,823$1,972
Lofts en Tulum: Inversión en La Veleta Monopolio 149 $156,813$3,200
Unnamed Road, Tulum, Quintana Roo 77762 Realtor 167 $162,667$2,428

13Official documents — free

The two documents every serious investor checks before buying in Tulum: the Urban Development Plan (PDU 2008) with land uses, densities and height limits, plus the Cancún–Tulum ecological zoning (POET). KML format for Google Earth.

14Methodology, scope and limits

Source & cut-off. Public for-sale listings tracked by DEDALO’s nightly engine (as of 2026-09-12). USD list prices; not closing prices.

Fair value (AVM). Median $/m² of same-zone active comparables, ALWAYS expressed as a range (P25–P75) with a confidence level based on comparable count. Open methodology at /metodologia.html.

Days on market and price cuts. Published from this cut-off onward, computed from the engine’s own history: days since we first saw the listing, and the share of zone listings with at least one price cut in the last 30 days. Nightly tracking started in July 2026, so the median days figure is bounded by the observation window and will grow as history accumulates: today it is a floor, not the final number.

What we do NOT publish yet. 30-day absorption and 90-day trend need more history than we have: they will publish as it accumulates — we’d rather say “not yet” than invent a number.

Conflict of interest, disclosed. DEDALO is operated by a local developer. That is why every calculation uses open methodology and the data shows even when it favors no one.

15FAQ

How many properties are for sale in Región 10?
We currently track 109 active listings in Región 10, refreshed nightly.

What is the price per m² in Región 10?
The current median is $2,563 USD/m² (core range $2,040–$3,397) across 55 active comparables with registered size.

How do you calculate fair value?
Median $/m² of same-zone active comparables, always as a range with a confidence level. Open methodology at /metodologia.html.

16About this document

Document generated automatically by the DEDALO engine on 2026-09-12 from 109 active Región 10 listings and 55 comparables with registered size (confidence high). USD list prices, not closing prices. DEDALO is operated by a local developer: that is why the methodology is open and we also publish the data that does not suit us. Not investment advice, nor a legally valid appraisal.

Want this study applied to a specific property?

Request the valuation report: real zone comparables, fair-value range and the engine’s read. Free, no strings.

⊹ See the 109 listings on the live map

aidedalo.com/zona/region-10

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